Life by Chocolate

Chocolate, white, milk, dark, in all its forms forms life. Chocolate truffles, caramels, and other confections are at the core of enjoyment. This is life by chocolate because death by chocolate is the wrong attitude.

Saturday, March 29, 2008

Brooklyn: The Land of Kings

Indeed, I spent the last 2 days going from shop to shop, coop to coop, health food store to health food store in Brooklyn. I was very well received. I even got to stop in at the Jacques Torres store in DUMBO (Directly Under the Manhattan Bridge Overpass), Jacques Torres DUMBO. Very chic now, DUMBO. We used to call DUMBO the waterfront. It was not at all chic back in the day. Now, very nice.

I love Brooklyn. It's so New York. It's more New York than Manhattan. Manhattan is just too Manhattan to be so New York, if you now what I mean. Don't get me wrong. I love Manhattan, too.

Anyway, I liked the chocolates at the DUMBO store much better than the Manhattan store. I liked the store better. The store is more old world and they have a big table where chocolates look like they are handmade rather than trying to look like the outside of the Pompidou Center on the inside, if you follow my drift. They had a larger selection too, though not nearly as large as my selection. The chocolates were good but I think mine are nicer.

I drove all over Brooklyn and met a bunch of great people. People who own and work in Health food stores and Coops all seem to be a cut nicer than most people.

Here's to Brooklyn and my brother John and his girlfriend Carla for letting me stay at their beautiful apartment.

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Wednesday, October 17, 2007

Jacques Torres: Mr. Hot Chocolate

Well, to expound and to pontificate on my entry in the Artworkshop and Greenville Arms blog, Inn Your Dreams, I first want to say that the essence of my post is completely on the mark. Jacques Torres mostly sells, and this is without seeing his tax returns, hot chocolate. A damn fine hot chocolate it is, in a paper cup, cough, cough, sigh, but still, I always hope, when I go to a chocolate shop that it will be exclusively chocolates or mostly chocolates and some great hot chocolate served in a chocolatiere with a smattering of other confections.

When you walk in, Jacques Torres' place is decorated nicely with Halloween colors and decorations with plenty of cool chocolate, industrial stuff littered around. Burlap sacks of cocoa beans, pipes, scales, and more sacks. You can see the factory through windows and it isn't the quaint factory of handmade chocolates like Chocolate Springs, where you see a chef or two laboring with the odd scale or tempering machine or blast chiller creating chocolates by hand, no, you see his whole chocolate manufacturing and engineering empire, all controlled by a push of a button. You tremble. You are in the presence of the chocolate king and you are afraid. So, you buy a piece of chocolate and scurry across the street to the familiar and comforting Starbucks where, to your horror, you notice, too late, a large cup of Wicked hot chocolate in your hands.

Let me paint you a word picture of what I want my chocolate shop to look like. I have a vision for two types of chocolate shops, the elegant sophisticated shop and the country chocolate shop. (I'm not even sure what a country chocolate shop is but I like it.) So, you have the city and country dichotomy. You walk in and the the floor is marble, so is the ceiling. (Or it's rustic hardwood and the ceiling is rough beams of wood.) The tables are marble cafe tables with wrought iron, cushions on the seats of the chairs, also wrought iron. The chairs not the cushions. (Or the chairs are all wood, perhaps benches, with country doilies, which are what exactly? I don't know but I want 'em, and country flowers on the tables.)

The counters, be they chic or rustic, are chock full of chocolates, caramels, ganaches, nutbutter cups, bark, chocolate bars, and yes, there is hot chocolate with porcelain chocolateieres to serve it in and porcelain cups with which to drink it. Plus hay stacks, other candies and the like. Where is this place in the US? No where. I challenge you, O Reader, to find it and tell me about it. I must go.

Every time I walk into a chocolate shop it is a chocolate shop plus cafe, bistro and even deli. Sigh. The closest is Jacques Torres' place but still it's more modern industrial hot chocolate pump than rustic or uptown haute confections and petit fours with women smartly dressed in linen or wool dresses, depending on the season, and men wearing blue sport's jackets with college ties and gray or tan pants, depending on the season. It's nice but not as elegant as I was lead to believe by the web pictures. Nice marketing, Chef Torres, but you didn't fulfill my fantasies. I still would like to take a chocolate workshop with you.

I guess I'll have to do my own fantasy chocolate shop at the Greenville Arms. It's going to be a compromise but it'll be great. I'm going to have hot chocolate and I'm going to get chocolatieres. Maybe not right out of the gate but that's the plan. No deli, no pastry, no food other than confections. (I hope.)

In the meantime, call us, 518 966 5219, and order, that is buy, some chocolate. Yes, we'll have a display case and yes we'll have it crammed full of elegant and flavorful chocolates and yes there will be elegant tables and chairs and a great uptown country setting in which to eat them. Come on in and see.

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